Search Engine OptimizationThe objective of Search Engine Optimization (SEO) is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine rankings with placement advice, SEO tips, information, hints, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.
The information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your search engine ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.
Choosing the current subject of your pageIt is very important that you select an appropriate subject of your page. The page subject appears in the Title bar of your browser and is often used by search engines to give your page a higher ranking if an exact match is found.
Subject is the first field that appear when you edit any page on your website. The default value for this field is Page title. It is strongly recommended that you change that to something more appropriate to your page.